Writing for Healthcare

Healthcare writing requires a curious mix of left brain and right brain thinking.

On the one hand the writer must have an almost instinctual understanding of the regulatory environment and technical medical  terminology. On the other it requires a deep sense of compassion, caring and reassurance that is the hallmark of this industry.

Our expertise in this area is at the heart of our business – one of our Directors, Sue Worthington, worked for a specialist global healthcare B2B agency for 7 years prior to founding Big On Writing.

We know how hard it is to find good medical and healthcare writers. From technical whitepapers to informative customer communications, Big On Writing has worked with charitable organisations such as Hato Hone St John, to health insurance companies, to pharmaceutical companies, right through to food and nutrition.

Our recent projects

Taking the stress out of home loan lending

Rams Home Loans is one of the largest home lenders in Australia. The website is critical to sales, so they called on Big On Writing to help refresh and migrate their content to a new website.

Tackling climate change with energy.

Genesis launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.

Jazzing up the new website for T & G Global

Having grown up on Jazz and Envy apples we just loved creating fresh, crisp copy for new T & G Global website, along with Tone of Voice guidelines.


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