Whether influencing public opinion, shaping policy, or sparking meaningful conversations, well-crafted advocacy can create real change.
We only get involved in advocacy projects that we are passionate about, and when we commit, we give it everything we've got. Not all our projects may align with your personal beliefs—within our own team, we embrace a range of perspectives! However, one thing remains constant: our ability to deliver results.
For example, in 2020, we collaborated with PR expert Jo de Joux on the End of Life Choice campaign in New Zealand. This historic initiative led to 65.1% of Kiwis voting in favour of legalising assisted dying, marking a significant moment in the country’s legislative history.
Not only was this the first successful campaign to legalise assisted dying in the Southern Hemisphere, but it was also the first to achieve a milestone via a public referendum. The End of Life Choice Act officially came into force on 7 November 2021. Since then, over 1,000 people have accessed assisted dying in New Zealand, reflecting the impact and necessity of compassionate end-of-life options for those facing terminal illnesses.
