Writing for Advocacy

Advocacy writing can be a powerful tool for making a difference in the world.

We only get involved in advocacy project that we are passionate about, then we are all in. Not all our projects you may agree with – even within our own team we reflect diverse opinions! However, you cannot fault our success rate.

For example, in 2020 we worked with PR expert Jo de Joux, on the End of Life Choice campaign in New Zealand. This was a historic campaign that resulted 65.1% of kiwis voting in favour of legalizing assisted dying.

This was the first successful campaign to legalise assisted dying in the Southern Hemisphere. It was also the first successful campaign to legalise assisted dying by way of a public referendum. The End of Life Choice Act came into force on 7 November 2021. Since then, over 1,000 people have accessed assisted dying in New Zealand.

Our recent projects

Taking the stress out of home loan lending

Rams Home Loans is one of the largest home lenders in Australia. The website is critical to sales, so they called on Big On Writing to help refresh and migrate their content to a new website.

Tackling climate change with energy.

Genesis launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.

Jazzing up the new website for T & G Global

Having grown up on Jazz and Envy apples we just loved creating fresh, crisp copy for new T & G Global website, along with Tone of Voice guidelines.


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