Yarns

10 rules for exceptional web copy (by writers who do it all the time)

Here are our top ten tips on what makes great online copy, from the minds of Australasia's best writers. Drive measurable bottom-line results and genuine engagement.

January 21, 2024
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Website Content Audit: A kick-arse guide.

Designing a new website? Here’s a 10-step plan on what should be covered in a content audit to help you pull together an awesome content marketing strategy.

January 9, 2024
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Content copywriting trends to keep on top of in 2024

A must-read for digital marketers: our BOW team of high-performance UX writers, SEO writers, social media writers, and content strategists out their forecasts.

January 21, 2024
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How content provides a proof layer for brand campaigns

82% of people want companies to prove what they say. Here's a case story on how Westpac Business's content hub supported "Together Greater."

October 10, 2023
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How AI will become your business’ creative partner in 2024

As a copy agency, we’re already working with generative AI tools like ChatGPT. Our conclusion? More than a blunt creative tool, they’re a fantastic ‘creative partner’ to bounce ideas off.

November 30, 2023
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My AI journey: A copywriter that paints pictures with prompts.

This week copywriter Steve Girdlestone walks us through how he uses word prompts in Adobe's Firefly to create drawings for presentations (much to his art director's guffaws).

March 31, 2024
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'How to' create 'How to' videos

Anyone owning a business knows there's no driving manual for success. Here’s a story about financial literacy and how to make videos where the experts are badass, not boffins.

October 5, 2022
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Meet Sarah Davies, a walking advertisement for St Cuths

When asked to write for St Cuth's College, content strategist Sarah Davies said, "Oh, pick me! I'm an Old Girl!" And suddenly everything made sense. Here's a story about her colourful past!

October 29, 2022
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BOW content team wins with kayak, cycle, run and shoot!

Our content team were MIA over the weekend, completing the Challenge Wanaka Triathlon. They won by 2.5 minutes which is lucky as the runners-up team name was, “Destroy Ben, Duncan and Malcolm.’

November 3, 2023
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The term ‘revolutionary technology’ just got real for the humble valve

There’s nothing like a technical website writing to sharpen the mind. In what was “the most challenging technical project we’ve ever done,” we’ve just completed a fascinating web-writing project for Joyce & Howse and their client, Hammerforce to explain revolutionary valve and actuation IP.

October 23, 2022
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The Plain Language Bill in Plain English

The Plain Language Bill has passed into law in New Zealand, a formalised intention to make the language in official documents and websites more accessible. But the Bill itself is not in Plain English! Oh, dear. We gave the Plain Language Bill a plain English brush-over.

October 30, 2022
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5 expert tips for overhauling your website content

Every website needs constant maintenance and optimisation. Occasionally a big overhaul is needed to keep it looking modern or moved to a new technology platform so it can deliver features that users are looking for. Here are some tips gleaned from Talan Chen, formerly Westpac's Digital Lead.

May 10, 2022
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Meet Ben. He’s the new CEO of BOW and he’s not very keen on bears.

We’re delighted to appoint Ben as CEO of BOW... even though he's leaving us again soon. He’s off on a 1,000-mile kayak race in the Yukon where even a scrawny ginger won’t deter a hungry bear.

May 19, 2022
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Rolling Stones rocks Stace the Ace

A shout out to Stacey Roper, senior art director, who recently went global in a Rolling Stones feature about “The Weirdo Art of Pinstriper Stace the Ace”.

September 28, 2022
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Southern Cross, shoot and tell

When the client starts crying in the middle of a shoot is that a good thing? Here’s Steve Girdlestone’s story about a recent content video we filmed for Southern Cross.

October 23, 2022
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Turf Wars. The world's top golf clubs take on Titirangi (and Gazza)

At BOW the outdoors is so much part of our DNA that Helen and Gary Norris put their hand up to help organise one of the biggest club-based golfing events on the NZ calendar, the Mackenzie Society Annual. We snatched them for five minutes to answer a few curly questions!

October 23, 2022
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What books to read this summer: we’ve got literary buffs sorted

Many of our talented copywriters have successful careers as acclaimed published authors too. We asked the incomparable Alie Benge, Lil Cameron and Bethany Rogers to handpick their ultimate page-turners.

December 6, 2023
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Meet Scott Robertson, I think he has something to do with rugby

Scott Robertson walks onto the plane and every male is thinking,“Sit by me. Sit by me.” Instead, he sits in a window seat beside the only person who doesn’t know his name, what team he coaches, or even how the season is going for him...me.

May 12, 2022
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A cat and horse tail

This is a yarn involving a well-loved actor and a daring stuntman. The actor is Max, a kitten who grew up on the streets and ended up at SPCA. Not shy about coming forward, he immediately stood out from the other cat candidates and was selected by a boy named Mitch.

May 12, 2022
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Clever Content Slides National Party to Victory

Novel digital interactive sliders helped slide the National Party to victory in the recent New Zealand election, with 38.99% of the vote. Have a play ...

October 29, 2022
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Your pre-xmas checklist

The last day of work for 2023 is fast approaching. Here's a checklist to clear the decks in your business so you can hit the egg noggin on Christmas Day and head into next year knowing you've got this!

December 7, 2023
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