For us, strategy is a must before we start creating content. Whether it’s simply a creative brief or a full process from discovery to strategic recommendations, it’s the blueprint that is critical for our team to have a clear direction.Get in touch
You wouldn’t build a house without a blueprint. Likewise, every content project should start with the groundwork to ensure the foundations are right.
A good content strategy looks at your target audiences, your business KPIs, products and services, and publishing and distribution channels. It dictates what content you’ll need to achieve your goals.
The outcome is a customer experience that is intuitive, logical, effortless, compelling and action-orientated.
Our services can include:
A full website audit on what content, per page, to keep or delete
Multiple stakeholder interviews to get buy-in with editing decisions
Content & Digital Strategy including initial UX wireframe
SEO Analysis and Strategy
Tone of Voice including cultural nuances
For the average website, organic search traffic accounts for more than half of all site traffic. Search Engine Optimisation (SEO) is a powerful and cost-effective tool to hook your ideal customers and showcase your brand to the world.
But great results don’t come from haphazardly chasing high-volume keywords and engineering content purely for Google’s bots. Our strategy puts humans at the centre, working to find the right balance of content that uses great storytelling to engage and convert your target audience. We take on-page, off-page and technical factors into account to craft an SEO content strategy that’s right for your organisation.
Our SEO content strategy services include:
Content and SEO audit
User experience and information architecture recommendations
Keyword research and keyword planning
SEO content briefs
Recommendations on how to optimise existing content
Establishing your brand’s tone is crucial to ensure personality and consistency across all touchpoints. Our Tone of Voice guidelines range from full and comprehensive brand guidelines for multiple audiences and channels, to interpretations of existing guidelines to bring your brand alive in the online environment.
The guidelines may cover:
Audit of existing materials
Understanding company vision and values
Brand character and personality
Guiding tonal principles & values
Sample copy - per channel
‘This Not That’ guidelines
Copy and content writing is about so much more than words on the page. Our high-performance team is here for you at every stage of the process, from strategy to post-project support.
The Westpac business team had heaps of great content. We helped curate and create a bold vision for a new content hub, starting with a content audit and strategy.
Stakeholder interviews, a content report and a section-level information architecture plan were all part of this detailed content strategy to inform the direction of REINZ’s new website.