Having rural roots is a real advantage for BOW right from the get-go.
Communicating with producers in horticulture, viticulture, and agriculture doesn't work when you're an urban agency on High Street. The nuances in rural values and tone of voice are subtle – but critical for establishing authenticity.
We know about commercial sensitivities because we grew up on the land. Our fathers, mothers, and cousins are farmers and growers. This not only makes us good writers but practical and hard-working too!
"They operate as true partners and are a great team to have in your corner. I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge."
Grant Watson │ Synlait
Chief Executive Officer / Synlait
