Writing for Primary Industries

Communicating with producers in horticulture, viticulture, and agriculture just doesn’t work when you are an urban agency in High Street. The nuances in Tone of Voice and Values are subtle – but critical for establishing authenticity.

Likewise, all the way along the food chain, from B2B third-party manufacturers to the end user – consumer audiences all over the world, the language must be chameleon to flex to the different cultures and values of a global market. Yet underpinning this is a requirements to have deep industry knowledge of nutrition, science, innovation and farming.

From paddock to plate, Big On Writing knows this industry inside and out because both BOW directors were borne into it. Benjamin Lott comes from a Cantabrian high-country farm and has a background in anilanl nutrition.

We know how to talk to farmers and growers and film farms in a way that is commercially sensitive. We also know how to communicate complex technical information in simple, upfront language.

Our company has built two large enterprise 500+ primary producer websites from scratch, while also working on tone of voice projects, content articles, and technical sheets.

Our recent projects

Taking the stress out of home loan lending

Rams Home Loans is one of the largest home lenders in Australia. The website is critical to sales, so they called on Big On Writing to help refresh and migrate their content to a new website.

Tackling climate change with energy.

Genesis launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.

Jazzing up the new website for T & G Global

Having grown up on Jazz and Envy apples we just loved creating fresh, crisp copy for new T & G Global website, along with Tone of Voice guidelines.


Like to know more about who we are?