NZMP is Fonterra’s ingredients brand, supplying dairy solutions to customers in more than 130 countries. With audiences across Asia, Europe and the U.S., the challenge was clear: how do you balance technical information with plain, engaging language that resonates across diverse markets?
We created a defined tone of voice, then crafted their brand story, which led us into a wider content strategy and digital copywriting. This work sat alongside new articles for the NZMP website, written by our health journalists to highlight innovation, nutrition insights, and market trends.
Our role was to ensure consistency across every channel while making complex subject matter clear and relatable. That meant shaping NZMP’s communications so they spoke with confidence and authority, while remaining accessible to both technical specialists and broader audiences. The result was a seamless brand experience that aligned tone, story, and content into a single voice.
The result was a unified global voice that gave NZMP stronger impact across their website and marketing channels. Technical content became more approachable, while the brand’s expertise and authority remained front and centre.
At Big on Writing, this project also highlighted one of our key strengths: writing for the healthcare sector. From health journalism to nutrition and advocacy, our team brings both professional knowledge and a personal passion for making complex information clear, compelling, and human.
