Fonterra NZMP

Finding and articulating the right tone of voice for an iconic company with audiences in 130 countries.

NZMP is Fonterra’s ingredients brand. It needed to balance its technical elements with plain English that would resonate with its global audiences, as diverse as the Middle East, Europe, Asia and the U.S.  We created a defined tone of voice then crafted their brand story, leading us into content strategy and web copywriting, which sat alongside new articles for their website written by our health journalists.

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