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We’re digital strategy and content writing specialists, trusted by some of New Zealand and Australia’s most iconic brands to create simple, optimised copy and compelling visual content.

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Big writing solutions for large projects

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Enterprise websites

Overhaul your 500 + page website with confidence. We’re there for you from planning to production, website copy and content creation to post go-live. We’ll hand-pick a team of strategists, digital marketing experts, UX writers and content writing experts to help you produce engaging pages, fresh copy and rich content that’s on-brand and optimised.

Content creation

Drive traffic to your website, increase engagement, and boost your SEO with high-quality copy and video content that tells authentic, on-brand stories across all your social channels. Starting with content strategy, we will help you create a rich hub of articles, blogs, social media, images, video and more.

Specialist copywriting

No other writing company can provide the experience and depth of resources that we can to help you tackle any kind of project, from letters to blogs, eDM campaigns to white papers, complaints responses to UX-driven copy. Our content writers make your brand communication simple, beautiful and effective.

Turning words into results

win in End Of Life Choice bill for Harvey Cameron
preferred response to Air NZ customer letter
increase in completed Home Loan applications
average open rate for Genesis Climate Hub

Why Big On Writing?


Australasia’s top digital writers

Specialists in digital-writing and content with expertise across industries, channels and styles.


Enterprise-level content creation

Full-service solutions for large, global 500+ page websites is our bread and butter.


End-to-end solution

From planning to producing, writing and optimising to visual production.


Flexible resourcing to fit

Long term project partnerships scaling up and down resources as and when needed.

Our recent projects


Westpac means business for SME's

SME’s have the ambition to grow their business, but they don’t know how. So BOW created a rich content hub where Westpac can help their SME customers by providing expertise, insights and tools for the success of their SME business, now and in future.

Giving Hato Hone St John a full medical

A 70-page website content audit and strategy road map, alongside Te Reo Maori and tikanga integration, gave Hato Hone (St John) a tight plan for the web-writing stage to make every charity dollar work harder.

Tackling climate change with energy. The Genesis project

Working with Genesis we launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.

Jazzing up the new website for T & G Global

Having grown up on Jazz and Envy apples we just loved creating fresh, crisp copy for new T & G Global website, along with Tone of Voice guidelines.

Making SEO writing A+ for Westpac Australia

Challenging deadlines didn’t stop Westpac Australia and BOW from overhauling the Home Loans section. A complete SEO rewrite resulted in a with a significant increase of up to 70.2% in click engagement.

Creating a hub for cats, dogs and humans.

Almost everyone has a positive story to tell about pets, so we created a content hub for Southern Cross Pet Insurance from scratch, creating videos, articles and digital ads, resulting in views of up to 30,000 per video.

An historic win in the End of Life Choice referendum

Five heart-breaking stories garnered 182,000 views, with a 49% click-through rate. More importantly, 65.5% of New Zealanders voted ‘YES’ in the End Of Life Choice referendum.

The term ‘revolutionary technology’ just got real for the humble valve

In what was “the most challenging technical digital writing we’ve ever done,” claims BOW Writing Director, Gary Norris; our BOW team crafted simple digital copy across a website explaining revolutionary valve and actuation IP.

A ruthless rewrite of Westpac NZ

Ruthlessly simple thinking led to a re-imagined website experience, bringing 2500 pages down to 500 pages of quality content, with refreshingly clear copy and visuals resulting in a 10% reduction in bounce rate.

What our clients say

"There are only solutions with Big on Writing."
"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BoW.”

Chris Mirams

Group Manager, Media and Coms | Genesis

"There are only solutions with Big on Writing."

"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BOW.”

Chris Mirams

Group Manager, Media and Coms | Genesis

"The latest and best strategic advice in digital websites."

"I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.”

Kirti Desai

GM Digital, Data & Technology | ProCare

Big On Writing have been an absolute saviour for us this year."

"We were pinned against the ropes a few times with the website revamp and BoW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”

Talan Chen

Chapter Lead, Digital Experience Transformation | Westpac NZ

"They operate as true partners and are a great team to have in your corner."

"I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge."

Grant Watson

Chief Executive Officer | Synlait

"Delivering practical, beautiful solutions."

"They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values orientated and heaps of fun.”

Lisa Andrews

Former Head of Marketing | Southern Cross Health Society

"They've gone over and above expectations."

"To say they’ve gone over and above would be an understatement. We’re happy to act as a reference, especially around the aspect of working at a distance. Similarly, we will definitely keep you in mind for any future content review that comes up.”

Andrew Cullen

Senior Information Systems Analyst | Medical Council of NZ

"BOW's superpower is their incredible content writers."

"Their writers understand a business need and a consumer need. This ability allows them to deliver content that is fit for purpose but also what a customer needs and importantly wants to read. They understand the complexities in a large organisation and go over and above to solve any road bumps."

Michelle Lumsden

Senior Marketing Manager I Westpac

"BOW are that rare Swiss Army knife every project needs."

"From the start, it was clear this wasn't their first rodeo. Not only are they talented writers, they could set up workflows, project manage, strategise content design, manage the stakeholders(there was many), and even UX/UI design in Figma. Better still, they spoke the same language when it came to the importance of creating conversations with our customers, and we shared an obsession with delivering better, ruthlessly simple experiences."

Jonathan Baird

UX Chapter Lead I Westpac

With 30 years of experience and over 20 digital content experts, we can help you with any writing need.