High performance copy and content

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We’re digital strategy and content writing specialists, trusted by some of New Zealand and Australia’s most iconic brands to create simple, optimised copy and compelling visual content.

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Our recent projects


Big writing solutions for enterprise clients

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Enterprise websites

Overhaul your 500 + page website with confidence. We’re here from planning to go live with digital strategists, UX copywriters and SEO experts to help you produce fresh, optimised content

UX and content writing

Achieve a consistent brand experience across all your comms. Our content strategists can enunciate your Tone of Voice; then our content and copywriters provide year-round writing support.

Content hubs

Content is a must-have in any marketing mix. But where do you start? Kick off with our content strategy; then BOW's SEO experts will work with our content writers and visual team to create a rich hub of content.

What our clients say

"There are only solutions with Big on Writing."
"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BoW.”

Chris Mirams

Group Manager, Media and Coms | Genesis


"I would recommend the BOW team wholeheartedly to anyone embarking on a website project."

"Despite the ambitious scale of the project and the tight timeframes, BOW has supported the website project team and our many business stakeholders to plan, execute and deliver a large volume of content that meets the diverse needs of our kiwifruit-growing community. They have provided us with an end-to-end service, with content strategy, tone of voice, writer and reviewer training, writing direction and production, all the way through to page review, CMS authoring and content testing with end users."

Chrissy Stokes ⎪ Zespri International

Service design specialist and acting product manager.

BOW's superpower is their incredible content writers.

Their writers understand a business need and a consumer need. This ability allows them to deliver content that is fit for purpose but also what a customer needs and importantly wants to read. They understand the complexities in a large organisation and go over and above to solve any road bumps.

Michelle Lumsden⎪Westpac

Senior Marketing Manager

"We highly recommend BOW for anyone seeking to improve their website content"

RAMS worked with Big on Writing on our website content refresh project. They did an excellent job. Their attention to detail and ability to capture RAMS brand and tone of voice was exactly what was required. The team were a pleasure to work with, they were professional, very responsive and collaborative throughout the process. We highly recommend BOW for anyone seeking to improve their website content.

Kim Hogan │ RAMS Financial (Aus)

Senior Manager, Digital

“BOW was involved in our content refresh every step of the way

Having their experience, abilities and outputs on board has been great – they have demonstrated a deep understanding of what we do and what we’re trying to achieve. They’ve always delivered, and have been brilliant to work with.

Adi Wickramaratne │ Hato Hone St John New Zealand

Digital Marketing & Experience

"There are only solutions with Big on Writing."

The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BOW.

Chris Mirams │ Genesis

Group Manager, Media and Coms | Genesis

"The latest and best strategic advice in digital websites."

I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.

Kirti Desai │ Procare

GM Digital, Data & Technology / ProCare

"They operate as true partners and are a great team to have in your corner."

I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge.

Grant Watson │ Synlait

Chief Executive Officer / Synlait

Big On Writing have been an absolute saviour for us this year."

"We were pinned against the ropes a few times with the website revamp and BOW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”

Talan Chen │ Westpac

Chapter Lead, Digital Experience Transformation

"BOW is that rare Swiss Army knife every project needs."

From the start, it was clear this wasn't their first rodeo. Not only are they talented writers; they can set up workflows, project manage, strategise content design, manage the stakeholders(there were many), and even UX/UI design in Figma. Better still, they spoke the same language when it came to the importance of creating conversations with our customers, and we shared an obsession with delivering better, ruthlessly simple experiences.

Jonathan Baird⎪Westpac

UX Chapter Lead

"Delivering practical, beautiful solutions."

They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values-orientated and heaps of fun.

Lisa Andrews │ Southern Cross Health Society

Former Head of Marketing

They were terrific at contributing ideas and delivering quality articles to brief and on time.

We commissioned Sue’s content agency Big on Writing to help with stories for Genesis Energy’s Climate Change Hub  We could assign stories and trust them to get on with it, which took a big load off our shoulders. The stories were extremely well-read, a reflection of the journalistic quality we required.

Estelle Sarney │ Genesis

External Communications Manager

"They've gone over and above expectations."

To say they’ve gone over and above would be an understatement. We’re happy to act as a reference, especially around the aspect of working at a distance. Similarly, we will definitely keep you in mind for any future content review that comes up.”

Andrew Cullen │ Medical Council of New Zealand

Senior Information Systems Analyst

Turning words into results

win in End Of Life Choice bill for Harvey Cameron
preferred response to Air NZ customer letter
increase in completed Home Loan applications
average open rate for Genesis Climate Hub

Our latest yarns


Why Big On Writing?


Australasia’s top digital writers

Specialists in digital-writing and content with expertise across industries, channels and styles.


Enterprise-level content creation

Full-service solutions for large, global 500+ page websites is our bread and butter.


End-to-end solution

From planning to producing, writing and optimising to visual production.


Flexible resourcing to fit

Long term project partnerships scaling up and down resources as and when needed.

Like to know more about Big On Writing?