We’re digital strategy and content writing specialists, trusted by some of New Zealand and Australia’s most iconic brands to create simple, optimised copy and compelling visual content.Get in touch
Overhaul your 500 + page website with confidence. We’re here for you from planning to production, website copy and content creation to post go-live. We’ll hand-pick a team of strategists, digital marketers, UX writers and content writing experts to help you produce engaging pages, fresh copy and rich content that’s on-brand, on time and optimised.
No other writing company can provide the experience and depth of resources that we can to help you tackle any kind of project, from letters to blogs, eDM campaigns to white papers, complaints responses to UX-driven copy. Our writers make your brand communication simple, beautiful and effective.
Once your website is ready, the real work starts. Boost your SEO and maintain high engagement with regular high-performing content. Our strategists will map out a content plan, then our SEO experts, content writers, designers, and visual content team can help create a rich hub of articles, images, and video stories.
Specialists in digital-writing and content with expertise across industries, channels and styles.
Full-service solutions for large, global 500+ page websites is our bread and butter.
From planning to producing, writing and optimising to visual production.
Long term project partnerships scaling up and down resources as and when needed.
SME’s have the ambition to grow their business, but they don’t know how. So BOW created a rich content hub where Westpac can help their SME customers by providing expertise, insights and tools for the success of their SME business, now and in future.
A 70-page website content audit and strategy road map, alongside Te Reo Maori and tikanga integration, gave Hato Hone (St John) a tight plan for the web-writing stage to make every charity dollar work harder.
Working with Genesis we launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.
Group Manager, Media and Coms | Genesis
We commissioned Sue’s content agency Big on Writing to help with stories for Genesis Energy’s Climate Change Hub We could assign stories and trust them to get on with it, which took a big load off our shoulders. The stories were extremely well-read, a reflection of the journalistic quality we required.
External Communications Manager I Genesis
"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BOW.”
Group Manager, Media and Coms | Genesis
"I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.”
GM Digital, Data & Technology | ProCare
"We were pinned against the ropes a few times with the website revamp and BoW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”
Chapter Lead, Digital Experience Transformation | Westpac NZ
"I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge."
Chief Executive Officer | Synlait
"They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values orientated and heaps of fun.”
Former Head of Marketing | Southern Cross Health Society
"To say they’ve gone over and above would be an understatement. We’re happy to act as a reference, especially around the aspect of working at a distance. Similarly, we will definitely keep you in mind for any future content review that comes up.”
Senior Information Systems Analyst | Medical Council of NZ
"Their writers understand a business need and a consumer need. This ability allows them to deliver content that is fit for purpose but also what a customer needs and importantly wants to read. They understand the complexities in a large organisation and go over and above to solve any road bumps."
Senior Marketing Manager I Westpac
"From the start, it was clear this wasn't their first rodeo. Not only are they talented writers, they could set up workflows, project manage, strategise content design, manage the stakeholders(there was many), and even UX/UI design in Figma. Better still, they spoke the same language when it came to the importance of creating conversations with our customers, and we shared an obsession with delivering better, ruthlessly simple experiences."
UX Chapter Lead I Westpac
The Plain Language Bill has passed into law in New Zealand, a formalised intention to make the language in official documents and websites more accessible. But the Bill itself is not in Plain English! Oh, dear. We gave the Plain Language Bill a plain English and Te Reo brush-over and added our favourite tips and tools to de-jargonise language.
Scott Robertson walks onto the plane and every male is thinking,“Sit by me. Sit by me.” Instead, he sits in a window seat beside the only person who doesn’t know his name, what team he coaches, or even how the season is going for him...me.
Every website needs constant maintenance and optimisation. Occasionally a big overhaul is needed to keep it looking modern or moved to a new technology platform so it can deliver features that users are looking for. Here are some tips gleaned from Talan Chen, formerly Westpac's Digital Lead.