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We’re digital strategy and content writing specialists, trusted by some of New Zealand and Australia’s most iconic brands to create simple, optimised copy and compelling visual content.

What we do

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Enterprise websites

Overhaul your 500 + page website with confidence. We’re there for you from planning to production, website copy and content creation to post go-live. We’ll hand-pick a team of strategists, digital marketing experts, UX writers and content writing experts to help you produce engaging pages, fresh copy and rich content that’s on-brand and optimised.

Content creation

Drive traffic to your website, increase engagement, and boost your SEO with high-quality copy and video content that tells authentic, on-brand stories across all your social channels. Starting with content strategy, we will help you create a rich hub of articles, blogs, social media, images, video and more.

Specialist copywriting

No other writing company can provide the experience and depth of resources that we can to help you tackle any kind of project, from letters to blogs, eDM campaigns to white papers, complaints responses to UX-driven copy. Our content writers make your brand communication simple, beautiful and effective.

Turning words into results

65.5
%
win in End Of Life Choice bill for Harvey Cameron
85
%
preferred response to Air NZ customer letter
61
%
increase in completed Home Loan applications
50
%
average open rate for Genesis Climate Hub

Why Big On Writing?

1

Australasia’s top writers

Decades of experience with expertise across industries, channels and styles.

2

Digital specialists

Deep knowledge of how to write compelling web content.

3

End-to-end solution

From planning to producing, writing and optimising to visual production.

4

Customised team

Putting together the perfect mix of people for each writing project.

Our recent projects

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An historic win in the End of Life Choice referendum

Working with Harvey Cameron PR, we told five heart-breaking stories that garnered 182,000 views, with a 49% click-through on digital ads. Facebook gained over 11,000 followers and 65.5% of New Zealanders voted ‘YES’ in the End Of Life Choice referendum.

A ruthless rewrite of Westpac NZ

Ruthlessly simple thinking led to a re-imagined website experience, bringing 2500 pages down to 500 pages of quality content, with refreshingly clear copy and visuals resulting in a 10% reduction in bounce rate.

Tackling climate change with energy. The Genesis project

Working with Genesis we launched a brand-new resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery – resulting in a Hub that made 56% of customers feel more positive about Genesis.

Creating a hub for cats, dogs and humans.

Almost everyone has a positive story to tell about Southern Cross Health and Pet insurance, so we told them. Creating a content hub from scratch we hunted down stories across New Zealand and packaged them up as video, articles and digital ads, resulting in views of up to 30,000 per video.

Giving St John a full medical

A 70-page website content audit and strategy road map, alongside Te Reo Maori and tikanga integration, gave Hato Hone (St John) a tight plan for the web-writing stage to make every charity dollar work harder.

Making SEO writing A+ for Westpac Australia

Challenging deadlines didn’t stop Westpac Australia and BoW overhauling the Home Loans section, with a complete SEO rewrite and tone of voice review. The results are impressive with completed home loan applications showing a significant spike as a result of customer engagement with the new content.

What our clients say

"There are only solutions with Big on Writing."
"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BoW.”

Chris Mirams

Group Manager, Media and Coms | Genesis

"There are only solutions with Big on Writing."

"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BoW.”

Chris Mirams

Group Manager, Media and Coms | Genesis

"The latest and best strategic advice in digital websites."

"I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.”

Kirti Desai

GM Digital, Data & Technology | ProCare

Big On Writing have been an absolute saviour for us this year."

"We were pinned against the ropes a few times with the website revamp and BoW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”

Talan Chen

Chapter Lead, Digital Experience Transformation | Westpac NZ

"They operate as true partners and are a great team to have in your corner."

"I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge."

Grant Watson

Chief Executive Officer | Synlait

"Delivering practical, beautiful solutions."

"They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values orientated and heaps of fun.”

Lisa Andrews

Former Head of Marketing | Southern Cross Health Society

"They've gone over and above expectations."

"To say they’ve gone over and above would be an understatement. We’re happy to act as a reference, especially around the aspect of working at a distance. Similarly, we will definitely keep you in mind for any future content review that comes up.”

Andrew Cullen

Senior Information Systems Analyst | Medical Council of NZ

With 30 years of experience and over 20 digital content experts, we can help you with any writing need.

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