Overhaul your 500 + page website with confidence. We’re there for you from planning to production, website copy and content creation to post go-live. We’ll hand-pick a team of strategists, digital marketing experts, UX writers and content writing experts to help you produce engaging pages, fresh copy and rich content that’s on-brand and optimised.
Drive traffic to your website, increase engagement, and boost your SEO with high-quality copy and video content that tells authentic, on-brand stories across all your social channels. Starting with content strategy, we will help you create a rich hub of articles, blogs, social media, images, video and more.
No other writing company can provide the experience and depth of resources that we can to help you tackle any kind of project, from letters to blogs, eDM campaigns to white papers, complaints responses to UX-driven copy. Our content writers make your brand communication simple, beautiful and effective.
Specialists in digital-writing and content with expertise across industries, channels and styles.
Full-service solutions for large, global 500+ page websites is our bread and butter.
From planning to producing, writing and optimising to visual production.
Long term project partnerships scaling up and down resources as and when needed.
SME’s have the ambition to grow their business, but they don’t know how. So BOW created a rich content hub where Westpac can help their SME customers by providing expertise, insights and tools for the success of their SME business, now and in future.
A 70-page website content audit and strategy road map, alongside Te Reo Maori and tikanga integration, gave Hato Hone (St John) a tight plan for the web-writing stage to make every charity dollar work harder.
Working with Genesis we launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.
Having grown up on Jazz and Envy apples we just loved creating fresh, crisp copy for new T & G Global website, along with Tone of Voice guidelines.
Challenging deadlines didn’t stop Westpac Australia and BOW from overhauling the Home Loans section. A complete SEO rewrite resulted in a with a significant increase of up to 70.2% in click engagement.
Almost everyone has a positive story to tell about pets, so we created a content hub for Southern Cross Pet Insurance from scratch, creating videos, articles and digital ads, resulting in views of up to 30,000 per video.
Five heart-breaking stories garnered 182,000 views, with a 49% click-through rate. More importantly, 65.5% of New Zealanders voted ‘YES’ in the End Of Life Choice referendum.
In what was “the most challenging technical digital writing we’ve ever done,” claims BOW Writing Director, Gary Norris; our BOW team crafted simple digital copy across a website explaining revolutionary valve and actuation IP.
Ruthlessly simple thinking led to a re-imagined website experience, bringing 2500 pages down to 500 pages of quality content, with refreshingly clear copy and visuals resulting in a 10% reduction in bounce rate.
"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BOW.”
Chris Mirams
Group Manager, Media and Coms | Genesis
"I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.”
Kirti Desai
GM Digital, Data & Technology | ProCare
"We were pinned against the ropes a few times with the website revamp and BoW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”
Talan Chen
Chapter Lead, Digital Experience Transformation | Westpac NZ
"I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge."
Grant Watson
Chief Executive Officer | Synlait
"They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values orientated and heaps of fun.”
Lisa Andrews
Former Head of Marketing | Southern Cross Health Society
"To say they’ve gone over and above would be an understatement. We’re happy to act as a reference, especially around the aspect of working at a distance. Similarly, we will definitely keep you in mind for any future content review that comes up.”
Andrew Cullen
Senior Information Systems Analyst | Medical Council of NZ
"Their writers understand a business need and a consumer need. This ability allows them to deliver content that is fit for purpose but also what a customer needs and importantly wants to read. They understand the complexities in a large organisation and go over and above to solve any road bumps."
Michelle Lumsden
Senior Marketing Manager I Westpac
"From the start, it was clear this wasn't their first rodeo. Not only are they talented writers, they could set up workflows, project manage, strategise content design, manage the stakeholders(there was many), and even UX/UI design in Figma. Better still, they spoke the same language when it came to the importance of creating conversations with our customers, and we shared an obsession with delivering better, ruthlessly simple experiences."
Jonathan Baird
UX Chapter Lead I Westpac
