High performance copy and content

Arrow down

We’re digital strategy and content writing specialists, trusted by some of New Zealand and Australia’s most iconic brands to create simple, optimised copy and compelling visual content.

Get in touch

Big writing solutions for large projects

View services

Enterprise websites

Overhaul your 500 + page website with confidence. We’re here for you from planning to production, website copy and content creation to post go-live. We’ll hand-pick a team of strategists, digital marketers, UX writers and content writing experts to help you produce engaging pages, fresh copy and rich content that’s on-brand, on time and optimised.

Specialist copywriting

No other writing company can provide the experience and depth of resources that we can to help you tackle any kind of project, from letters to blogs, eDM campaigns to white papers, complaints responses to UX-driven copy. Our  writers make your brand communication simple, beautiful and effective.

Content creation

Once your website is ready, the real work starts. Boost your SEO and maintain high engagement with regular high-performing content. Our strategists will map out a content plan, then our SEO experts, content writers, designers, and visual content team can help create a rich hub of articles, images, and video stories.

Turning words into results

win in End Of Life Choice bill for Harvey Cameron
preferred response to Air NZ customer letter
increase in completed Home Loan applications
average open rate for Genesis Climate Hub

Why Big On Writing?


Australasia’s top digital writers

Specialists in digital-writing and content with expertise across industries, channels and styles.


Enterprise-level content creation

Full-service solutions for large, global 500+ page websites is our bread and butter.


End-to-end solution

From planning to producing, writing and optimising to visual production.


Flexible resourcing to fit

Long term project partnerships scaling up and down resources as and when needed.

Our recent projects

Westpac means business for SME's

SME’s have the ambition to grow their business, but they don’t know how. So BOW created a rich content hub where Westpac can help their SME customers by providing expertise, insights and tools for the success of their SME business, now and in future.

Giving Hato Hone St John a full medical

A 70-page website content audit and strategy road map, alongside Te Reo Maori and tikanga integration, gave Hato Hone (St John) a tight plan for the web-writing stage to make every charity dollar work harder.

Tackling climate change with energy. The Genesis project

Working with Genesis we launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.


What our clients say

"There are only solutions with Big on Writing."
"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BoW.”

Chris Mirams

Group Manager, Media and Coms | Genesis

They were terrific at contributing ideas and delivering quality articles to brief and on time.

We commissioned Sue’s content agency Big on Writing to help with stories for Genesis Energy’s Climate Change Hub  We could assign stories and trust them to get on with it, which took a big load off our shoulders. The stories were extremely well-read, a reflection of the journalistic quality we required.

Estelle Sarney

External Communications Manager I Genesis

"There are only solutions with Big on Writing."

"The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BOW.”

Chris Mirams

Group Manager, Media and Coms | Genesis

"The latest and best strategic advice in digital websites."

"I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.”

Kirti Desai

GM Digital, Data & Technology | ProCare

Big On Writing have been an absolute saviour for us this year."

"We were pinned against the ropes a few times with the website revamp and BoW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”

Talan Chen

Chapter Lead, Digital Experience Transformation | Westpac NZ

"They operate as true partners and are a great team to have in your corner."

"I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge."

Grant Watson

Chief Executive Officer | Synlait

"Delivering practical, beautiful solutions."

"They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values orientated and heaps of fun.”

Lisa Andrews

Former Head of Marketing | Southern Cross Health Society

"They've gone over and above expectations."

"To say they’ve gone over and above would be an understatement. We’re happy to act as a reference, especially around the aspect of working at a distance. Similarly, we will definitely keep you in mind for any future content review that comes up.”

Andrew Cullen

Senior Information Systems Analyst | Medical Council of NZ

"BOW's superpower is their incredible content writers."

"Their writers understand a business need and a consumer need. This ability allows them to deliver content that is fit for purpose but also what a customer needs and importantly wants to read. They understand the complexities in a large organisation and go over and above to solve any road bumps."

Michelle Lumsden

Senior Marketing Manager I Westpac

"BOW are that rare Swiss Army knife every project needs."

"From the start, it was clear this wasn't their first rodeo. Not only are they talented writers, they could set up workflows, project manage, strategise content design, manage the stakeholders(there was many), and even UX/UI design in Figma. Better still, they spoke the same language when it came to the importance of creating conversations with our customers, and we shared an obsession with delivering better, ruthlessly simple experiences."

Jonathan Baird

UX Chapter Lead I Westpac

Our latest yarns

The Plain Language Bill in Plain English

The Plain Language Bill has passed into law in New Zealand, a formalised intention to make the language in official documents and websites more accessible. But the Bill itself is not in Plain English! Oh, dear. We gave the Plain Language Bill a plain English and Te Reo brush-over and added our favourite tips and tools to de-jargonise language.

October 30, 2022

Meet Scott Robertson, I think he has something to do with rugby

Scott Robertson walks onto the plane and every male is thinking,“Sit by me. Sit by me.” Instead, he sits in a window seat beside the only person who doesn’t know his name, what team he coaches, or even how the season is going for him...me.

May 12, 2022

5 expert tips for overhauling your website content

Every website needs constant maintenance and optimisation. Occasionally a big overhaul is needed to keep it looking modern or moved to a new technology platform so it can deliver features that users are looking for. Here are some tips gleaned from Talan Chen, formerly Westpac's Digital Lead.

May 10, 2022

Like to know more about Big On Writing?