We're digital content experts

At Big On Writing you can access over 30 award-winning digital/UX writers, journalists, SEO and digital strategists and visual creators. We're based in Auckland, Wanaka and Sydney and sometimes on a kayak in the Yukon.

In 2008, we created Big On Writing (BOW) – and right there, in our name, was our business strategy. We saw a gap in the market servicing big enterprise-level clients who wanted a depth of digital writing and content writing experts.  

For 15 years we’ve paddled our own canoe. We’re not an ad agency, not developers, not even a general writing agency. What we have, we humbly believe, is world-leading expertise in enterprise-level content creation.

We're also go-getters. We set ambitious targets and we achieve them, at work and at play.

High performance is in our DNA.  

With such a sharp focus, we consistently lead best practices. We have the senior digital writers, the processes, and the supporting digital, content and SEO strategists. When we say we are going to deliver something, we do. On brand. On time. On budget.   

We’re a tight-knit bunch. Most of us have worked together for a decade or more. What binds us is our shared ethos of delivering to high standards, and doing so with honesty, integrity and loyalty.  

Get in touch
Ben Lott

Benjamin Lott

Chief Executive Officer / Director

Ben steers the Big On Writing ship, driving us forward with his love of a laugh (often at Sue) and a good yarn.

Ben comes from a high performance Sales and Marketing background. So he brings an analytical, results-focused approach to your business and is continually pushing for the best outcome.

Large projects have large deliverables. Ben drives performance with clear guidelines and pragmatic decisions. He's passionate about people, building teams and partnerships based on our values - honesty, transparency and loyalty.

Sue Worthington

Sue Worthington

Head of Brand and Marketing / Director

Many of the writers with Big On Writing have been friends and colleagues of Sue's for years - she inspires that kind of loyalty and respect, which comes from always looking after her crew with passion, enthusiasm, 100% loyalty and transparency.

Sue comes from a copywriting and advertising background so she ‘gets’ brands and the power of creativity. She is entrepreneurial and resourceful, positively pursuing innovative strategies for your business.

Sue gets ribbed for talking a lot (especially by Ben), but she walks her talk and always delivers.

Gary Norris

Writing Director

Gary has the kind of logic and calm composure you want at the head of your project. He’s the Writing Director of BOW, the bedrock of the company and the go-to for wise words.

Gary is an award-winning writer who started his professional career as a commercial lawyer. He has spear-headed the digital writing teams transforming the ASB retail website and most recently Westpac websites both in NZ and Australia, as well as working on other enterprise projects for clients such as MBIE and the Medical Council Of New Zealand. As BOW's Writing Director, he works across the team to deliver consistently high quality, on brand, optimised and highly relevant content.


Sarah Davies

Digital content strategy

Sarah was a brilliant client - now she’s joined the team. She makes things happen with such grace, everyone loves working with her. 

She has over 15 years’ comms experience managing and delivering strategic brand, retail and digital marketing campaigns, and driving captivating corporate communications. Her favourite part of work is refining the art of storytelling, whether it’s from a creative perspective (as a screenwriting editor) or via a raft of commercial work across sectors including media, finance and health. She loves nothing more than connecting authentically with customers and clients.


Bethany Rogers

Copywriter, SEO content strategist

Bethany really could sell coals to Newcastle - that’s her hometown before Queenstown! 

Bethany’s a creative copywriter, storyteller and communications specialist. Using research to uncover what your audience actually wants to read, she enjoys transforming ideas into brilliant copy that knocks the socks off humans and SEO robots alike.

She’s helped launch festivals, products and brands with clever SEO writing, content strategy and communications. Bethany enjoys working closely with stakeholders and other creatives to produce writing that’s engaging, on-brand and tied to your business goals.


Duncan Stewart

Digital Project Manager, Web Developer

Duncan is the other ginger at Big On Writing. We think he must dye his hair, however, because he never, ever loses his cool. If all four engines of a plane cut-out and you are plunging to the water, Duncan is the pilot you want at the wheel.

Duncan has a broad foundation of technical knowledge and skills in the ITC area, primarily in web-based software and infrastructure, but he also has a proven track record in sales, implementation and account management. You'll find him on a lot of jobs managing the money side of things. He's good like that, being Scottish and all.


Lil Cameron

Copywriter, UX Writer

Lil is one of Big on Writing’s ‘ride or die’ writers, having been with Sue for well over a decade since she chucked in her advertising career to write full-time.

Having recently become a published author, she’s also one of our most accomplished copywriters, who understands UX and the digital environment intuitively and is usually at the centre of our biggest projects. Lil always gets quickly to the heart of the matter and crafts the most accessible, engaging copy, working effectively and proactively with stakeholders and guiding a project to the best possible outcome.


Amy Hamilton Chadwick

Journalist / Editor

In the 15 years knowing Amy she has nailed every job thrown at her. She’s direct, quick and awesome.

A specialist financial and technical writer, Amy has been a professional wordsmith for more than 20 years. She has written about almost everything, including investment, health, construction, farming, forestry, money, property, pets, accounting and economics. She has particular expertise in technical subjects, including working on legislative training for the MPI, MBIE, DOC and Te Puni Kōkiri for many years. As a registered financial services provider, she has written for clients like Westpac, Genesis, Datacom, Spark, Fonterra, Informed Investor magazine, NZ Property Investor magazine and more.


Mike Kelly

Copywriter, UX Writer

What Mike does best, when he’s not hitting the slopes snowboarding, is help brands tell stories - big or small - and drive measurable results.

This has led him to doing everything from throwing the White House press corps off a bungy bridge (true story), writing personalised love stories to sell soap in Indonesia and faking a UFO over Auckland to launch an energy company. He is a strategic thinker and experienced content writer whose been working with marketing and creative departments for almost 20 years and has strong strategic and content skills with extensive financial & insurance experience.


Alex Kerr

Communications specialist, copywriter

As the Media Liaison to the history-making 2018 New Zealand Olympic Winter Games Team, Alex has built a reputation for delivering fast, accurate, engaging communications on time and under pressure.

Alex was lucky enough to hone both her skiing and communication skills in her role as Communications Manager at Snow Sports NZ. She is also an experienced copywriter and loves a good story.

She’ll get to know your audience and make sure she’s speaking their language. In short, she knows how to shout a message from the mountain tops and make sure the world hears about it.


Alie Benge

Alie is the epitome of calm and grace. She's done just about every type of writing there is and has this incredible brain for words.

She’s an award-winning author with experience in journalism, creative essays, fiction, and snappy copy. She also has over a decade of experience as an editor and an assessor of other people’s writing.

She lives in London and, unlike everyone else on the team, does not ski.


Lennon Bright


Lennon can tell a thousand words in a picture. He captures the character in people’s faces and their life stories in the background. His imagery is rich and beautiful and he loves quirky angles.

As a photographer, Lennon works in a few different genres but specialises in pointing a camera at humans, and more specifically humans doing stuff, whether that’s bat lovers in Clutha, a fly fisherman in the Ahuriri or an athlete getting air on a snowboard - it's capturing the unique moments in time that truly excites him.


Tineke Bright

Digital Strategist / Senior Leader

Tineke loves the use of the exclamation mark. But that’s her to a T. She’s positive, driven and incredibly motivating to work with!!!

Tin (as we call her) is a Digital Strategist and Senior Leader with 20 years' digital expertise across start-ups, corporates, and media in NZ and the UK. She’s led teams to deliver profitable digital growth, most recently tripling digital sales for two of NZ’s biggest brands which resulted in tens of millions in incremental revenue. She does this by being relentlessly insights-driven, inspiring cross-functional teams, and implementing strategies focused on driving measurable ROI. She's also, like her name, very bright:-).


Kirstin Fulton

Digital Content Strategist

Kirstin swapped the mountains of Mt Hood, Oregan to the peaks of Mt Hutt, and is loving living in Christchurch (and Sarah Davies is loving having a BOW buddy down the road!)

Her career in Portland touched many industries from teaching and advising to editorial direction. For over 12 years, she’s led content design for corporate events and managed content marketing in-house.  She loves working closely with clients to design content systems and strategies that work for their needs and to develop the guides and action plans the need for every function of their content plan.

Kirstin is left-brained creative with a penchant for creating the structures needed for great content production. She’s happiest when exploring voice, tone and the gritty details (for grammar or otherwise) that make content sharp and powerful.


Lyn McNamee

Plain Language/ Content writer

After 35 years of launching country children on their educational journeys (fun fact: Ben Lott was one of her more memorable pupils), Lyn left teaching to establish a second career doing what she loves most: writing.

Lyn’s superpower lies in converting jargon-filled copy into readable content that cuts straight to the point. Specialising in digital and print articles, storytelling, web pages and blog content, she brings attention to detail, meticulous research, creative input and a wealth of life experience to every job.

Living on a 145-year-old sheep farm, also home to Southland’s only commercial hops garden, brings its own unique set of skills. When Lyn’s not writing or buried in a book, you’ll find her out on the farm, feeding the multitudes or guiding fascinated visitors around the hops.


Nick Pascoe


Nick is a peak performer - able to do back flips for clients and on the ski slopes! Nick’s passionate about using business to drive better outcomes for communities and the environment through brand storytelling.

With BOW, Nick is focused on brand strategy and project management. Coming from an engineering background and with past work developing sustainable new products and businesses, he’s both a big-picture thinker and do it right details guy who will see a job through to the end.

He’s been immersed in the world of high-performance adventure sport for over 15 years, and that informs his standards for delivering the best quality work.


Cate Howie

BOW Bookkeeper

Cate Howie from 'Mighty Efficient' is our accounts lady.  And she is mighty efficient and mighty nice to boot!

She also volunteers as Livestock Secretary at the Wanaka A & P show, is an accomplished horse rider, and is a volunteer firefighter. So you'll find her meticulous with detail, great at wrangling our invoices and if we ever have an accounting hot spot, she hoses it down real fast! 

Cate implemented our workflow software that gives our clients an up-to-the minute snapshot of how the budget is tracking on large, agile projects. The system ensures we have a 100% track record of meeting budget and timelines.


Steve Girdlestone

Creative Director / Copywriter

Steve writes the way he talks - with a lyrical storytelling tone that makes you hang on to every word.

We recently discovered Steve has a Degree in Economics. The word goes he flatted with art directors while at Uni and they got him into copywriting to do all their headlines for them! Steve has worked at all the best agencies in London, Europe and in New Zealand but is so humble, we had to write his bio for him. So we went all out. He is brilliant at managing projects, awesome at video storytelling, amazing at digital and frigging fantastic at all forms of writing. Not so good at taking his own photos...


Angela Fagan

Digital Director

Angela is the ‘glue’ at Big On Writing, driving digital & content strategy as well as spearheading project management across all our projects. 

She’s a genius-level digital marketer, specialising in website UX and setup optimisation. As digital marketing manager for Westpac (until 2018) she championed the use of digital as an effective marketing channel within the wider business and worked alongside content and search specialists, developers, content owners and legal to deliver smart, agile, website solutions.


Helen Norris

Content & documentation specialist

Nothing is ever a problem for Helen. Her strategic skills and experience guides the whole team, but she’s equally at home pitching in with the detail.

Helen has over 20 years’ experience in the heart of the financial districts of London and New York, trading and selling interest rate products to institutional clients. Her regular financial markets analysis and updates developed a huge readership amongst clients and colleagues. She has a detailed knowledge of international and local financial products and services. Moving to New Zealand, she began editing financial services websites and long copy frameworks to produce crisp, compelling plain English content. She now does this for a variety of industries, including software, winegrowing, medical, construction, airlines, and government. She’s currently learning Te Reo Maori.


Jason Beacham

Photographer, videographer, editor

Jason is the Swiss army knife of visual content. He photographs, films, edits, grades, flys the drone, does his own lighting & sound - you get the picture. He hails from Idaho so he brings with him that  fantastic American eye for telling stories, a laconic wit and a love of all things outdoors.

Jason co-ordinates all the photographers, videographers, retouchers and all the stock footage sourcing and licensing. He works across all our clients from CEO Interviews, to people stories to product / action photography. Regular work can be seen with Southern Cross, End of Life Choice, Genesis, Harvey Cameron and Destination Clutha along with events such as Challenge Wanaka, Winter Games NZ and Junior Freeride Tour.


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