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Gary has the kind of logic and calm composure you want at the head of your project. He’s the Writing Director of BOW, the bedrock of the company and the go-to for wise words.

Gary is an award-winning writer who started his professional career as a commercial lawyer. He has spearheaded the digital writing teams transforming the ASB retail website and, most recently, Westpac websites both in NZ and Australia, as well as working on other enterprise projects for clients such as MBIE and the Medical Council of New Zealand. He works across the team to deliver consistently high-quality, on-brand, optimised and highly relevant content.

Sarah was a brilliant client - now she’s joined the team. She makes things happen with such grace, everyone loves working with her. 

She has over 15 years’ comms experience managing and delivering strategic brand, retail and digital marketing campaigns, and driving captivating corporate communications. Her favourite part of work is refining the art of storytelling, whether it’s from a creative perspective (as a screenwriting editor) or via a raft of commercial work across sectors including media, finance and health. She loves nothing more than connecting authentically with customers and clients.

Duncan is the other ginger at Big On Writing. We think he must dye his hair, however, because he never, ever loses his cool. If all four engines of a plane cut out and you are plunging to the water, Duncan is the pilot you want at the wheel.

Duncan has a broad foundation of technical knowledge and skills in the ITC area, primarily in web-based software and infrastructure, but he also has a proven track record in sales, implementation and account management. You'll find him on a lot of jobs managing the money side of things. He's good like that, being Scottish and all.

Angela is the glue at Big On Writing, driving digital & content strategy as well as spearheading project management across all our projects.

She’s a genius-level digital marketer, specialising in website UX and setup optimisation. As digital marketing manager for Westpac (until 2018), she championed the use of digital as an effective marketing channel within the wider business and worked alongside content and search specialists, developers, content owners and legal to deliver smart, agile website solutions.

In the 15 years knowing Amy she has nailed every job thrown at her. She’s direct, quick and awesome.

A specialist financial and technical writer, Amy has been a professional wordsmith for more than 20 years. She has written about almost everything, including investment, health, construction, farming, forestry, money, property, pets, accounting and economics. She has particular expertise in technical subjects, including working on legislative training for the MPI, MBIE, DOC and Te Puni Kōkiri for many years. As a registered financial services provider, she has written for clients like Westpac, Genesis, Datacom, Spark, Fonterra, Informed Investor magazine, NZ Property Investor magazine and more.

Alex completes the job almost before you've put the phone down! That's because she spent years as Communications Manager at Snow Sports NZ, and in 2018 took on the high-pressure role of Media Liaison for the New Zealand Olympic Winter Games Team in PyeongChang.

Working at the sharp end of high-performance sport taught her the value of clarity, speed, and precision under pressure - skills she now brings to every project.

Before that, Alex worked for nearly a decade in banking, giving her an insider’s understanding of finance and customer needs. Today, she is a copywriter with a growing specialisation in SEO and Generative Engine Optimisation (GEO) and a lovely way of making copy feel like she is directly talking to you, one-on-one.

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Alie is the epitome of calm and grace. She's done just about every type of writing there is and has this incredible brain for words.

She’s an award-winning author with experience in journalism, creative essays, fiction, and snappy copy. She also has over a decade of experience as an editor and an assessor of other people’s writing.

She lives in London and, unlike everyone else on the team, does not ski.

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Lennon can tell a thousand words in a picture. He captures the character in people’s faces and their life stories in the background. His imagery is rich and beautiful and he loves quirky angles.

As a photographer, Lennon works in a few different genres but specialises in pointing a camera at humans, and more specifically humans doing stuff, whether that’s bat lovers in Clutha, a fly fisherman in the Ahuriri or an athlete getting air on a snowboard - it's capturing the unique moments in time that truly excites him.

Tineke loves the use of the exclamation mark. But that’s her to a T. She’s positive, driven and incredibly motivating to work with!!!

Tin (as we call her) is a Digital Strategist and Senior Leader with 20 years' digital expertise across start-ups, corporates, and media in NZ and the UK. She’s led teams to deliver profitable digital growth, most recently tripling digital sales for two of NZ’s biggest brands which resulted in tens of millions in incremental revenue. She does this by being relentlessly insights-driven, inspiring cross-functional teams, and implementing strategies focused on driving measurable ROI. She's also, like her name, very bright:-).

Nick is a peak performer - able to do back flips for clients and on the ski slopes! Nick’s passionate about using business to drive better outcomes for communities and the environment through brand storytelling.

With BOW, Nick is focused on brand strategy and project management. Coming from an engineering background and with past work developing sustainable new products and businesses, he’s both a big-picture thinker and do it right details guy who will see a job through to the end.

He’s been immersed in the world of high-performance adventure sport for over 15 years, and that informs his standards for delivering the best quality work.

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Cate Howie-Hughes is our go-to in the Finance department, keeping budgets neat, tidy and on track (no one else gets quite as excited about spreadsheets!).

But there’s much more to Cate than numbers. She’s meticulous with detail, a pro at wrangling invoices, and if an accounting hotspot flares up, she’s quick to hose it down - being a volunteer firefighter and all.

Outside the office, Cate is the voice of the Wānaka A&P Show as the Equestrian announcer, the organiser behind the scenes as Chief Steward, and occasionally, you might just catch her holding a finance meeting on horseback with Ben and Sue.

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Steve writes the way he talks - with a lyrical storytelling tone that makes you hang on to every word.

We recently discovered Steve has a Degree in Economics. The word goes he flatted with art directors while at Uni and they got him into copywriting to do all their headlines for them! Steve has worked at all the best agencies in London, Europe and in New Zealand but is so humble, we had to write his bio for him. So we went all out. He is brilliant at managing projects, awesome at video storytelling, amazing at digital and frigging fantastic at all forms of writing. Not so good at taking his own photos...

Nothing is ever a problem for Helen. Her strategic skills and experience guides the whole team, but she’s equally at home pitching in with the detail.

Helen has over 20 years’ experience in the heart of the financial districts of London and New York, trading and selling interest rate products to institutional clients. Her regular financial markets analysis and updates developed a huge readership amongst clients and colleagues. She has a detailed knowledge of international and local financial products and services. Moving to New Zealand, she began editing financial services websites and long copy frameworks to produce crisp, compelling plain English content. She now does this for a variety of industries, including software, winegrowing, medical, construction, airlines, and government. She’s currently learning Te Reo Maori.

Jason is the Swiss army knife of visual content. He photographs, films, edits, grades, flys the drone, does his own lighting & sound - you get the picture. He hails from Idaho so he brings with him that  fantastic American eye for telling stories, a laconic wit and a love of all things outdoors.

Jason co-ordinates all the photographers, videographers, retouchers and all the stock footage sourcing and licensing. He works across all our clients from CEO Interviews, to people stories to product / action photography. Regular work can be seen with Southern Cross, End of Life Choice, Genesis, Harvey Cameron and Destination Clutha along with events such as Challenge Wanaka, Winter Games NZ and Junior Freeride Tour.