We're digital content experts

At Big On Writing you can access over 20 award-winning digital specialists, UX writers, copywriters, journalists, SEO specialists and visual creators

Our backgrounds are rich and deep. Law, journalism, marketing, advertising and financial services; that’s just a few. Some are published authors, others have written for television, or worked on Wall Street, or won awards around the world.

High performance is in our DNA. This means creating copy that works hard, and like it should. It's about content optimisation, people engagement and, as a team, being flexible, fast and having an unrelenting focus on results.

We’re also a tight-knit bunch, bonded by shared experiences and non-negotiable honesty, transparency and loyalty. 

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Ben Lott

Benjamin Lott

Managing Director

Ben steers the Big On Writing ship, driving us forward with his love of a laugh (often at Sue) and a good yarn.

Ben comes from a high performance Sales and Marketing background. So he brings an analytical, results-focused approach to your business and is continually pushing for the best outcome. He’s passionate about people, building teams and partnerships based on our values - honesty, transparency and loyalty.

Sue Worthington

Sue Worthington

Brand Director

Many of the writers with Big On Writing have been friends and colleagues of Sue's for years - she inspires that kind of loyalty and respect, which comes from always looking after her crew with passion, enthusiasm, 100% loyalty and transparency.

Sue comes from a copywriting and advertising background so she ‘gets’ brands and the power of creativity. She is entrepreneurial and resourceful, positively pursuing innovative strategies for your business.

Gary Norris

Writing Director

Gary has the kind of logic and calm composure you want at the head of your project. He’s the Writing Director of BoW, the bedrock of the company and the go-to for wise words.

Gary is an award-winning writer who started his professional career as a commercial lawyer. He has spear-headed the digital writing teams transforming the ASB retail website and most recently Westpac websites both in NZ and Australia, as well as working on other enterprise projects for clients such as MBIE and the Medical Council Of New Zealand. As BoW's Writing Director, he works across the team to deliver consistently high quality, on brand, optimised and highly relevant content.


Angela Fagan

Digital Director

Angela is the ‘glue’ at Big On Writing, driving digital & content strategy as well as spearheading project management across all our projects. 

She’s a genius-level digital marketer, specialising in website UX and setup optimisation. As digital marketing manager for Westpac (until 2018) she championed the use of digital as an effective marketing channel within the wider business and worked alongside content and search specialists, developers, content owners and legal to deliver smart, agile, website solutions.


Lil Cameron

Copywriter, UX Writer

Lil is one of Big on Writing’s ‘ride or die’ writers, having been with Sue for well over a decade since she chucked in her advertising career to write full-time.

Having recently become a published author, she’s also one of our most accomplished copywriters, who understands UX and the digital environment intuitively and is usually at the centre of our biggest projects. Lil always gets quickly to the heart of the matter and crafts the most accessible, engaging copy, working effectively and proactively with stakeholders and guiding a project to the best possible outcome.


Sarah Davies

Digital content strategy

Sarah, like Angela, was a brilliant client - now she’s joined the team. She makes things happen with such grace, everyone loves working with her. 

She has over 15 years’ comms experience managing and delivering strategic brand, retail and digital marketing campaigns, and driving captivating corporate communications. Her favourite part of work is refining the art of storytelling, whether it’s from a creative perspective (as a screenwriting editor) or via a raft of commercial work across sectors including media, finance and health. She loves nothing more than connecting authentically with customers and clients.


Bethany Rogers

Copywriter, SEO content strategist

Bethany really could sell coals to Newcastle - that’s her hometown before Queenstown! 

Bethany’s a creative copywriter, storyteller and communications specialist. Using research to uncover what your audience actually wants to read, she enjoys transforming ideas into brilliant copy that knocks the socks off humans and SEO robots alike.

She’s helped launch festivals, products and brands with clever SEO writing, content strategy and communications. Bethany enjoys working closely with stakeholders and other creatives to produce writing that’s engaging, on-brand and tied to your business goals.


Mike Kelly

Copywriter, UX Writer

What Mike does best, when he’s not hitting the slopes snowboarding, is help brands tell stories - big or small - and drive measurable results.

This has led him to doing everything from throwing the White House press corps off a bungy bridge (true story), writing personalised love stories to sell soap in Indonesia and faking a UFO over Auckland to launch an energy company. He is a strategic thinker and experienced content writer whose been working with marketing and creative departments for almost 20 years and has strong strategic and content skills with extensive financial & insurance experience.


James Walters

Copywriter, UX Writer

James is a thinker who loves simplicity, cats, Brit pubs and having the camera off in Zoom meetings!

After extensive experience in journalism and media, he moved into copywriting in 2007. This background gives him the ability to write clear and concise copy, as well as an excellent eye for detail. He’s worked across a number of industries here in NZ and in the UK, with a heavy focus on finance and tech.


Jason Beacham

Photographer, videographer, editor

Jason is the Swiss army knife of visual content. He photographs, films, edits, grades, flys the drone, does his own lighting & sound - you get the picture. He hails from Idaho so he brings with him that  fantastic American eye for telling stories, a laconic wit and a love of all things outdoors.

Jason co-ordinates all the photographers, videographers, retouchers and all the stock footage sourcing and licensing. He works across all our clients from CEO Interviews, to people stories to product / action photography. Regular work can be seen with Southern Cross, End of Life Choice, Genesis, Harvey Cameron and Destination Clutha along with events such as Challenge Wanaka, Winter Games NZ and Junior Freeride Tour.


Lennon Bright


Lennon can tell a thousand words in a picture. He captures the character in people’s faces and their life stories in the background. His imagery is rich and beautiful and he loves quirky angles.

As a photographer, Lennon works in a few different genres but specialises in pointing a camera at humans, and more specifically humans doing stuff, whether that’s bat lovers in Clutha, a fly fisherman in the Ahuriri or an athlete getting air on a snowboard - it's capturing the unique moments in time that truly excites him.


Amy Hamilton Chadwick

Journalist / Editor

In the 15 years knowing Amy she has nailed every job thrown at her. She’s direct, quick and awesome.

A specialist financial and technical writer, Amy has been a professional wordsmith for more than 20 years. She has written about almost everything, including investment, health, construction, farming, forestry, money, property, pets, accounting and economics. She has particular expertise in technical subjects, including working on legislative training for the MPI, MBIE, DOC and Te Puni Kōkiri for many years. As a registered financial services provider, she has written for clients like Westpac, Genesis, Datacom, Spark, Fonterra, Informed Investor magazine, NZ Property Investor magazine and more.


Helen Norris

Content & documentation specialist

Nothing is ever a problem for Helen. Her strategic skills and experience guides the whole team, but she’s equally at home pitching in with the detail.

Helen has over 20 years’ experience in the heart of the financial districts of London and New York, trading and selling interest rate products to institutional clients. Her regular financial markets analysis and updates developed a huge readership amongst clients and colleagues. She has a detailed knowledge of international and local financial products and services. Moving to New Zealand, she began editing financial services websites and long copy frameworks to produce crisp, compelling plain English content. She now does this for a variety of industries, including software, winegrowing, medical, construction, airlines, and government. She’s currently learning Te Reo Maori.


With 30 years of experience and over 20 digital content experts, we can help you with any writing need.