We know the difference between a digital writer, a content writer, an SEO writer, a UX writer or a copywriter. We know how important it is that the writer has an in-depth understanding of your industry and can write in your brand tone. We even know who will best fit your culture!
Our experience means you get the right writers for your project so you can hit the ground running.
Digital writing today for websites, apps or portals requires specific skills. A good digital writer is direct, logical and able to turn complex copy into brutally simple (and we mean brutally simple, copy.)
It requires proactive stakeholder skills, UX logic flow, SEO and IA awareness, and Tone of Voice skills. On top of this, the writer must have deep industry experience, a full understanding of all the components of a website and a visual eye.
Portals & interactive copy
The online world is competitive. Search-engine-optimised writing helps you get found online by your target audience. Done right, it’s a powerful and cost-effective tool to increase sales.
Our well-rounded team begins with strategy, defining the right SEO plan for your business and helping you to identify your audiences, before drilling down into keyword planning and writing for conversion optimisation.
The aim? To help you rise to the top of the right search engine results pages, boost click-throughs and catapult conversions to a whole new level.
Analysis, audit & strategy
Identifying audiences and trends
Content writing, in our book, is totally different from digital writing.
A good content writer is a storyteller. Our senior content writers come from a journalistic background. They have the instincts of a newshound – prolific at brainstorming ideas, finding compelling angles, writing for SEO, and using their extensive connections to get top-drawer interviewees.
A particular expertise of ours is creating content hubs, and populating them with stories from a full team of content writers reporting locally and globally on your industry niche.
Content hub creation
Regular blog content
Copywriting, in the traditional sense, is a term reserved for a more persuasive, creative and shorter style of writing than digital or content writing. Our copywriters can help with ad campaigns, straplines, brand stories, product descriptions, eDMs, pitch proposals and naming conventions, along with scripts for videos and animation.
Letters & templates
Naming and product copy conventions
Plain English & legal
Our team know Plain English so well, we edited The Plain Language Bill! Many of our Plain English writers have some legal training and have a fantastic understanding of grammar – but they also understand today’s relaxed tone.
They turn complex terminology and legal jargon into easy-to-read language, for all cultures and ages. Yes, even the most boring policy documents can be transformed into readable, helpful documents.
Terms and conditions
Writing for accessibility
Public education campaigns
Technical writers have big brains on them. They are curious and can decode even the most complex industries and boffins. Whether it’s for food science, healthcare, manufacturing or finance, our technical writers are able to interview your subject matter experts and explain it in layperson’s terms.
Specialist product descriptions
Operating procedure guides
Hammerforce has taken the application of industrial valve technology to the world. Our challenge? Telling their story to the world in an understandable way.
Our specialist business digital writers work with the MBIE team to re-write and re-design a full suite of procurement documents for MBIE.
Our team overhauled Westpac Australia’s Home Loans section, designing and rewriting the content to improve organic search traffic and conversions whilst staying true to Westpac’s Tone of Voice.