Content and copywriting services

With over 20 top writers, digital strategists and content creators, we can tackle any project; a 200-page website, 200-word content piece, or 20 characters that deliver the perfect message.

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Enterprise websites

  • An end-to-end service from structure to UX strategy, writing, to production and post go-live maintenance and governance

Our website content process

STAGE
1

Structure & Audit

  • ‍Business case creation: Getting key stakeholders on board
  • Content audit
    Audit what to keep, delete or create
    Analyse SEO data, journeys & competitors
    Assess UX,CX, tone of voice
  • Project management: Driving WIPs, deadlines & budgets.
STAGE
2

Strategy

  • UX, IA and content structure redesign
  • SEO strategy and writing
  • Tone of voice guidelines
  • Visual guidelines, working with brand/design team
STAGE
3

Production

  • Briefs: For each section, and page by page
  • Content production: With a tailored team of digital writers including Writing Director, digital writers, editors.
  • Visual production: Image search, video & animation creation, photography and graphics
  • Project management: Driving WIPs, deadlines & budgets.
STAGE
4

Sign-off and load

  • Copy revision process
  • Content management system loading
  • Project management: Driving WIPs, deadlines & budgets.

Website go-live

STAGE
5

Post go-live

  • Maintenance
  • Testing & optimisation
  • Governance advice
  • Content campaigns & content hubs

Digital writing services

  • Websites

  • Portals & interactive copy

  • App copy

Copywriting

  • eDM campaigns

  • Letters & templates

  • Complaints responses

  • Technical content

  • Naming and product copy conventions

  • Plain English & legal

  • White papers

Content writing

  • Articles & video

  • Content campaigns

  • Content hub creation

  • Regular blog content

  • Content marketing

Our Content Hub process

STAGE
1

Scoping

  • Understand the business, its KPI’s and objectives
  • Scope the team/internal & external resources
  • Assess portal, templates & CMS
  • Stakeholders & sign-off process
  • Collaboration tools
  • Budgets and SOW
STAGE
2

Content strategy

  • Audit existing content/gaps
  • Audiences & competitors
  • Stakeholder interviews
  • Editorial mission/mantra
  • Editorial mission/mantra
  • SEO research & strategy
  • Tone of Voice/Visual guides
  • IA, content framework & roadmap
  • Future reporting/content maintenance
  • Measuring success
STAGE
3

Production

  • Story ideas/content calendar
  • Story brief/sign-off
  • Writing & interviews
  • Web writing/Hub name
  • Visual images/videos/animation
  • CMS upload
  • Project management

Go-live

STAGE
4

Ongoing content development

  • Analysis and optimisation of the content accordingly
  • Channel strategies to build awareness, increase search, drive traffic
  • Webinars/Podcasts/Event/Videos

Strategy

  • Brand strategy

  • Content audit & strategy

  • SEO/SEM strategy

  • Social media

  • UX strategy

  • Digital marketing strategy

  • Diversity strategy, including Te Reo and tikanga Māori integration

Tone of voice

  • Creation, consolidation or refresh

  • Practical guides

Our tone of voice process

STAGE
1

Tone audit

  • Review any strategic documents
  • Collect and analyse all communications
  • Client brand profiling session, including archetypes
  • Key stakeholder interviews if required
  • Diversity & global considerations
  • Report on findings
STAGE
2

Tone strategy

  • Develop your unique VoicePrint.
  • Develop sample copy
  • Present to key team / wider comms team
  • Collate input & revise.
STAGE
3

Tone toolkit

  • Practical examples ‘Before’ and ‘After’ 
  • Demonstrate ‘This not That’
  • Specific channel specific guides
  • Diversity guidelines
  • Design brand guidelines
  • Cheat sheet one-pager
STAGE
4

Tone workshops

  • Internal and external training:-
  • Writing refresher on trends/rules
  • Writing in your Tone of Voice
  • Zeroing in on specific areas i.e digital writing / customer segments
  • Leave behind posters and aids

Digital producing & project management

  • Planning, WIPs, budgets and timeframes

  • Section and page briefs for writers

SEO

  • Analysis, audit & strategy

  • Keyword planning

  • SEO copywriting

Video & photography

  • Live footage

  • Animation

  • Photography

Enterprise websites

We have the resources and expertise to drive the largest web rebuild project. Our digital strategists will help with the content audit and strategy. Next an expert team of digital writers, overseen by our Writing Director, will craft simple, beautiful copy and content in your tone of voice, while our SEO specialists optimise it. Visual content is no problem, we can help produce video or animation, before our CMS producers load your new fresh, revised content to your website.

See an example

Content creation

The complete content package.

We know how to tell great stories, combining brand experience with an editorial style to draw browsers in.

Articles, video, photography, social posts, SEO - we have the skillsets to do it all, engaging and delighting as we go.

We can create both your website and the strategy and content to drive people to it, all in one lovely, efficient package.

See an example

SME websites

Let us take the pain away.

We’re digital experts, so you don’t have to be. And we’ve got your website project under control from start to finish, with no wasted time and effort matching service providers.

We’ll help you understand and refine your brand tone of voice, run a content audit, articulate your products or services expertly – and write it all with the digital environment in mind.

And if you need it, we can help with brand strategy, digital or content strategy, digital producers, and content loading.

See an example

Experience across all industries

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