Genesis Energy’s new content hub needed engaging, thought-provoking local and international content on climate change within the energy sector. With the help of editors and reporters, we developed guidelines, stories and videos, powered with SEO and analytics, for this specialist topic. From launch to the first quarter, the hub was getting an average of 50% open rate, and 36% click through, well above the norm. The top performing article had an average 26-minute read and the hub has already garnered 1,500 subscribers to the newsletter - all resulting in a Hub that made 56% of customers feel more positive about Genesis.
“There are only solutions with Big on Writing. The team brings high energy, thinks outside the square and always has the client's objectives top of mind. Whatever the task and goal they will deliver. They have a great team of communications professionals and your project will be better off for having involved BoW.”
— Chris Mirams | Group Manager Media and Communications | Genesis.