Medrecruit needed an end-to-end content solution to launch their new website and build a strong, unified brand presence across multiple platforms. As a recruitment agency specialising in locum and GP placements, they wanted to communicate more than just job opportunities — they wanted to highlight the lifestyle, values, and community that come with working in medicine.
We began with content strategy and tone of voice development, establishing the brand’s personality and how it should sound across different channels. With that foundation in place, we moved into digital writing and writing direction for Medrecruit’s website — followed by content for sister companies Medcapital and Medworld.
From there, we expanded into storytelling through videography and content writing. Our team created a series of authentic doctor stories that brought the brand to life, showing the reality and rewards of the locum lifestyle. One standout was the story of Dr Eva in Sydney, filmed during the challenges of Covid. The narrative captured her resilience, warmth, and dedication - resonating strongly with audiences who were navigating uncertainty themselves.
The Dr Eva story alone generated impressive results in its first week: 600 page views on the website, 477 YouTube views, and strong organic reach on Facebook. More importantly, it helped position Medrecruit as a supportive, trustworthy partner for doctors considering locum work.
By combining strategy, tone, words, and video, we created a seamless brand experience that continues to grow across Medrecruit, Medcapital, and Medworld. For a brand built on people, these authentic stories became their most powerful asset.
