REINZ cater to over 19,000 agents and professionals across the country. Their existing website didn’t reflect the calibre of their brand and their leading role in industry advocacy and reporting. Our Big on Writing content strategists worked alongside the Real Estate Institute of NZ (‘REINZ’) to produce a detailed content strategy for their new public website as part of a wider digital transformation project.
We carried out stakeholder interviews across the organisation to get to grips with user needs, and then produced a 50-page content report and section-level information architecture plan (site map), supported by an SEO deep-dive. We then produced a Tone of Voice guide.
" The latest and best strategic advice in digital websites. I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.”
– Kirti Desai | GM Digital, Data & Technology | ProCare