Hato Hone (St John)

Transforming Kiwis’ most loved health service provider

Hato Hone St John is undergoing a digital transformation. The migration of their public website to a new e-commerce platform is a central part of project and brand reset, within the wider landscape of ever-changing health policy, government budget changes, and COVID-19 pressures. The website will form their biggest consumer/patient touch point outside of the physical ambulance service.

BoW produced a 70-page content audit and content strategy road map, including a specialist te reo Maori and tikanga integration recommendation. 

This has supported a compelling business case for completely overhauling the site, setting up a new digital content team, and offering a detailed road map that reflects the mana of their brand and the spirit of this celebrated and essential public health service.

More PROJECTS

With 30 years of experience and over 20 digital content experts, we can help you with any writing need.

GET IN TOUCH