Hato Hone St John is undergoing a digital transformation. The migration of their public website to a new e-commerce platform is a central part of project and brand reset, within the wider landscape of ever-changing health policy, government budget changes, and COVID-19 pressures. The website will form their biggest consumer/patient touch point outside of the physical ambulance service.
BoW produced a 70-page content audit and content strategy road map, including a specialist te reo Maori and tikanga integration recommendation.
This has supported a compelling business case for completely overhauling the site, setting up a new digital content team, and offering a detailed road map that reflects the mana of their brand and the spirit of this celebrated and essential public health service.
