End of Life Choice Referendum

Getting news of this important referendum out to voters.

This was a project we were passionate about, so were all in. Working with Harvey Cameron PR, we created five heart-breaking stories about terminal patients, bringing the reality of their lives into New Zealander’s living rooms. This worked incredibly well, garnering 182,000 views, with a 49% click-through on digital ads. Facebook gained over 11,000 followers and 65.5% of New Zealanders voted ‘YES’  in the End Of Life Choice referendum. History in the making.


With 30 years of experience and over 20 digital content experts, we can help you with any writing need.