What began as a small request for web copy soon grew into something much larger. Loveridge Builders, a growing SME, needed more than just text on a page — they needed a clear identity and a consistent way to present themselves to clients, partners, and stakeholders.
We started with brand strategy, helping Loveridge define their story, positioning, and values. From there, we developed UX and digital writing that gave their website clarity and purpose, making sure every word supported the customer journey.
But words were just the beginning. We expanded the project into script writing, videography, and photography, producing authentic case stories for each of Loveridge’s building projects. These stories combined striking visuals with clear, persuasive language to show potential clients not just what Loveridge builds, but how they work and why their approach stands out.
We also created a high-impact PowerPoint presentation tailored for developers and government audiences. By blending strategic messaging with visuals, it gave Loveridge a professional tool that communicated their capability and credibility in a competitive market.
The result was a seamless brand experience across copy, digital, and visual assets. Loveridge Builders emerged with a stronger identity, consistent storytelling, and tools that could win them new business. The presentation proved especially powerful, securing buy-in and helping the company achieve a pipeline of over 150 new buildings.
For Loveridge, the project was more than marketing support. It was the foundation of a brand story that will continue to grow alongside their builds.
