Capturing the real-life scrapes and adventures of pets has been a joyful journey and one that allows Southern Cross Pet Insurance to connect with animal lovers in a way that feels both authentic and heartwarming.
Our role was to find or create genuine stories and bring them to life across the brand’s digital ecosystem. From short video scripts to feature articles, we developed content for the website, newsletters, social channels, and digital ads - all designed to showcase the unpredictable (and often hilarious) realities of pet ownership. These stories didn’t just entertain; they also reinforced the value of having reliable insurance when life throws up surprises.
Behind the scenes, our writers lent a hand proofreading policy documents and overhauling SEO content on the website. This mix of storytelling and technical accuracy helped ensure Southern Cross Pet Insurance could speak with authority while still engaging customers on an emotional level.
The results speak for themselves. Stories like Chewie’s accident-and-recovery tale have regularly drawn 30,000+ views, creating a powerful blend of brand visibility, customer connection, and measurable impact.
