Our project team included six financial digital writers, two designers and six CMS producers, along with our specialist financial journalists who wrote fresh articles for Westpac’s newsletter, REDnews. The result? A dramatic uplift in engagement and acquisition, with a 10% reduction in the bounce rate.
“Big On Writing have been an absolute saviour for us this year. We were pinned against the ropes a few times with the website revamp and BoW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”
– Talan Chen | Chapter Lead, Digital Experience Transformation | Westpac NZ