Insights & Yarns | Big On Writing

Clever Content Slides National Party to Victory

Novel digital interactive sliders helped slide the National Party to victory in the recent New Zealand election, with 38.99% of the vote. Have a play ...

October 29, 2022

Meet Sarah Davies, a walking advertisement for St Cuths

When asked to write for St Cuth's College, content strategist Sarah Davies said, "Oh, pick me! I'm an Old Girl!" And suddenly everything made sense. Here's a story about her colourful past!

October 29, 2022

Southern Cross, shoot and tell

When the client starts crying in the middle of a shoot is that a good thing? Here’s Steve Girdlestone’s story about a recent content video we filmed for Southern Cross.

October 23, 2022

My AI Journey: De-jargoning the mother of all security surveys

The higher you go in business, the curlier the tasks get (hence Sue's hair). Faced with a turgid 113-question security review, Sue Worthington pulled off a slick AI trick to translate it into Plain English.

March 31, 2024

'How to' create 'How to' videos

Anyone owning a business knows there's no driving manual for success. Here’s a story about financial literacy and how to make videos where the experts are badass, not boffins.

October 5, 2022

Meet Ben. He’s the new CEO of BOW and he’s not very keen on bears.

We’re delighted to appoint Ben as CEO of BOW... even though he's leaving us again soon. He’s off on a 1,000-mile kayak race in the Yukon where even a scrawny ginger won’t deter a hungry bear.

May 19, 2022

How AI will become your business’ creative partner in 2024

As a copy agency, we’re already working with generative AI tools like ChatGPT. Our conclusion? More than a blunt creative tool, they’re a fantastic ‘creative partner’ to bounce ideas off.

November 30, 2023

BOW content team wins with kayak, cycle, run and shoot!

Our content team were MIA over the weekend, completing the Challenge Wanaka Triathlon. They won by 2.5 minutes which is lucky as the runners-up team name was, “Destroy Ben, Duncan and Malcolm.’

November 3, 2023

My AI journey: A copywriter that paints pictures with prompts.

This week copywriter Steve Girdlestone walks us through how he uses word prompts in Adobe's Firefly to create drawings for presentations (much to his art director's guffaws).

March 31, 2024

My AI Journey: Hop-growing writer toasts AI

Writer Lyn McNamee lives in Garston, grows locally famous hops, and sits down over a cold beer at night to experiment with Chat GPT. Here are her seven top tips.

April 22, 2024

What books to read this summer: we’ve got literary buffs sorted

Many of our talented copywriters have successful careers as acclaimed published authors too. We asked the incomparable Alie Benge, Lil Cameron and Bethany Rogers to handpick their ultimate page-turners.

December 6, 2023

Your pre-xmas checklist

The last day of work for 2023 is fast approaching. Here's a checklist to clear the decks in your business so you can hit the egg noggin on Christmas Day and head into next year knowing you've got this!

December 7, 2023

Rolling Stones rocks Stace the Ace

A shout out to Stacey Roper, senior art director, who recently went global in a Rolling Stones feature about “The Weirdo Art of Pinstriper Stace the Ace”.

September 28, 2022

Turf Wars. The world's top golf clubs take on Titirangi (and Gazza)

At BOW the outdoors is so much part of our DNA that Helen and Gary Norris put their hand up to help organise one of the biggest club-based golfing events on the NZ calendar, the Mackenzie Society Annual. We snatched them for five minutes to answer a few curly questions!